Convention

RISE & FALL OF START-UP BUSINESSES

Friday 18th October
Le Centre Musical FGO-Barbara 10:30 » 12:00 MaMA Debate - MaMA & DBTH Access: Restricted to MaMA delegates
(subject to availability)
Language: French DELEGATE PASS

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Some startup businesses are changing the music industry: Kickstarter, Soundcloud, Deezer, Bandcamp, Twitter... Whether you like it or not, all of them have brought changes to habits, development, monetization, new models, collaborative web, social interaction… But how many of them will still be standing in 6 months, or 3 years?
What are the reasons that made some of them fail? MySpace, which was the first one to allow self-promotion of artists online didn't last in the long-term… The way to the online music industry is a field of dead startup businesses. For anyone planning to launch, join, or finance a startup business nowadays, this is rather worrying.
On the other hand, an amazing amount of companies have survived, and some of them have even flourished -like Shazam, which just raised $40 million.
So what did these mistakes bring to the industry? Our panelists will look closely at the do's and don'ts.

Moderator

Virginie BERGER

Virginie BERGER (France)

DBTH - Founder

+ more info

Speakers

Fran COWAN

Fran COWAN (United-Kingdom)

N/A - Marketing specialist

+ more info

David DUFRESNE

David DUFRESNE (Canada)

Bandzoogle - CEO

+ more info

Guillaume JOUANNET

Guillaume JOUANNET (France)

Evergig - CEO

+ more info

Olivier LACOURT

Olivier LACOURT (France)

Discograph - Director

+ more info

Emmanuel TELLIER

Emmanuel TELLIER (France)

Télérama - International correspondent

+ more info

DBTH

DBTH

DBTH is a French agency based in Paris that represents and develops French and international businesses (including artists since they are businesses afterall!) in innovative services, new media, technologies and creative industries, that are looking to develop and expand its companies in the French market, Western Europe and emerging territories.
Our current clients range from independent artists to social media marketing tech, mobile apps, social network and also digital platforms as well.

http://dbth.fr/